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IMRB International partners several leading F&B marketers in India by researching consumers and trade to provide its clients with consumer, shopper and retail insights. IMRB offers a range of syndicated and customized research solutions in the foods and beverage sector.

Over the years, IMRB has conducted research for nearly all categories in the F&B sector including staples, cooking media, sauces, spices & condiments, health foods, beverages, cereals, dairy products, instant / RTE foods, biscuits, savories, confectionery and chocolates.

Research Coverage

Types of research done by IMRB in this sector include:

• Concept Development & Testing
• Communication Development & Testing
• Product Testing
• Packaging Evaluation
• Post Launch Evaluation
• Activation & Promotion Assessment
• Usage & Attitudes
• Segmentation
• Brand Health & Image
• Brand Equity
• Pricing

Products

IMRB offers the following syndicated products in the Food & Beverage sector

National Food Survey IV: Convenience Food Handbook for Marketers has a comprehensive coverage of 55 food categories equipping a food marketer with information on baseline marketing variables like category penetration, frequency of purchase, trial and usage of brands… For more details click here.

National Food Survey V: "What India eats?" Handbook for Marketers is a study equipping a food marketer with comprehensive information on baseline marketing variables like category penetration, frequency of purchase, adoption of brands for basic food categories. For more details click here.

MarketPulse, IMRB International’s household purchase panel, is a continuous monthly tracking of household purchases across various FMCG categories. For more details click here.

Our Clients

Britannia Cadbury GCMMF GlaxoSmithKline Godrej Heinz ITC

Kellogg’s Marico Pepsi Unilever Yum