IMRB has been the research partner for many marketers in the burgeoning Foods Sector.  As the market expands rapidly, this expertise is being tapped by many a new entrant to the category in understanding the market both from a consumer and retail point of view.  Delhi has been the hotbed of research in this sector and rightly so, with many a client operating out of this gastronomical capital of the country!  Research has been done for almost all the categories in the sector, Impulse Foods, Health Foods, Nuts & Cereals, Fresh Foods, Packaged Food, Sauces & Condiments, as well as specific research for the catering sector.

Research in this sector has been varied, with each category in the sector, requiring customization in the research technique.  Such Innovative techniques have led to generating key consumer insights which have helped clients launch their brands, and extend their portfolio, fine tune their GTM strategy and create great communication.  

With continuous association with some of the brands, IMRB International and the team servicing the account are seen as part of the extended brand team and custodians of consumer knowledge for the brand.