Some of the researches done in this sector include:

• Usage & Attitude Studies
• Consumer Segmentation Studies
• Product Tests; including Taste tests and Sniff tests, and Packaging studies
• Pricing research
• Concept development & testing
• Communication development & testing
• Brand health & image studies
• Brand equity studies
• Demand estimation studies
• Industry mapping
• Post Launch Evaluation studies
• Ethnographic studies to understand Habits & Attitudes
• Activation & Promotion assessment studies