BIRD has made significant contributions by adding value to marketing decision making at both corporate and business unit levels through actionable insights and ground-breaking research. It offers services as:

• Macro/meso level (popularly described as “ thebig picture”) such as understanding the competitive market place, industry trends, regulatory environment, or entering new markets.  

• Micro level such as brand/product positioning, customer segmentation, channel perception, market sizing, pricing and distribution strategy, new product development etc

The ability to look at business from a broader perspective, at the same time honing on to the narrower performance improvement standpoints is a BIRD strength and stems from the following: