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BIRD : Published Papers

Business to Business Market Research: Evolution of techniques for universe estimation, stratification & sampling in a rapidly changing environment - Authored By: T.S. Mohan Krishnan and Bhupendra Mathur

This paper highlights the issues facing business to business marketers in India in the context of their implications on business to business market research. It goes on to evaluate the methodologies that have evolved over time and their applicability in contrasting business research situations in India.

Beware Marketers_Hammers Go Virtual (Paper)

Hammers go virtual

The Great Marketing Roulette - Final Paper   (download .ppt presentation)