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Home > Divisions > BIRD
Bird : Human Resources
Most of the consultants/project director in Business and Industrial Research Division come from the engineering, science and technology stream with considerable prior understanding of business and industrial products and services. Our ability to serve you has a strong professional foundation as discussed below:
Relevant Experience: Many of our consultants/project directors have specific experience in the marketing of industrial products and services and therefore have a deep, hands-on understanding of the marketing tools, methods, techniques and approaches available with the industrial marketer, and the relative merits and demerits of each. This understanding, drawn over a variety of industries and market segments, when adapted or applied to a specific industry significantly expands the marketers horizons.
Expertise: Most of our senior project directors and business group managers have been working on business and industrial market research assignments for several years exposing them to a wide variety of industrial marketing problem and situations. This wealth of knowledge and experience in problem solving is available as a resource across the national network of the division, thereby making available to each client a large internal resource base.
Effective Internal Processes: While the broad process of research is based on IMRB International framework, significant adaptations have been made in the role and involvement of different functional personnel with a view to add the requisite value at different stages of the process. For example, while the information collection function is handled by the large, multi-stage field infrastructure that has been suitably built for market research over the years, the function is closely supported by an operations wing exclusively working on business and industrial projects, which ensures a through understanding of stimuli and response at various stages in the information collection process, and in different industrial situations. Such measures have ensured that the quality of information collected matches closely with the specific requirements of industrial marketing.
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