IMRB International has been offering for over 35 years, both general as well as specialist research services to clients in India and overseas. IMRB International operates out of its five full service offices in Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

IMRB International had eight specialist units:-

• Probe Qualitative Research (PQR)
• Media & Panel Group
• CSMM: Partners in Managing Stakeholding Relationships
• BIRD: Research Consultancy for B2B and Technology Markets
• eTech Group@ IMRB
• Social and Rural Research Institute (SRI)
• IMRB MindTech Systems: Software development house
• Abacus Market Analytics: Data Processing House of the World
  
  
  

Probe Qualitative Research (PQR) Probe Qualitative Research is one of India's leading qualitative research groups and has executives specially trained in India and overseas in qualitative research methods. Drawing on learning from ethnography, psychology and anthropology, PQR has created an array of validated tool-kits for product innovation, communication and brand development.
Find out more about PQR

------------------------------------------------------------------------------------------------------

Media and Panel Group of IMRB International is a pioneer in the field of media research in India. The Group also runs one of the world’s largest household panels, with over 70,000 households in urban and rural india, chronicling changing consumption habits across the country.
Find out more about the Media and Panel Group

------------------------------------------------------------------------------------------------------

CSMM: Partners in Managing Stakeholder Relationship Is an independent, specialist unit of IMRB International and the exclusive member of the Walker Global Network (WGN) for the Indian subcontinent.

As a specialist unit of IMRB International, CSMM provides the widest field coverage with five full service offices and 15 field offices in Delhi, Calcutta, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Pune, Patna, Ahmedabad, Guwahati, Bhubaneswar, Lucknow, Indore & Ludhiana. CSMM services clients in India and neighboring countries (Sri Lanka, Bangladesh, Pakistan and Nepal) and this diverse network has made CSMM the leading provider of stakeholder products and services in South Asia. In addition through its associates, AMRB, headquarters in Dubai and operating through out the Middle East and North Africa, provides Walker proprietor Tools throughout the region.
Find out more about the CSMM

------------------------------------------------------------------------------------------------------

BIRD: Research-based Consultancy for B2B and Technology markets is a Research based consultancy arm – B2B and technology markets. Operating out of four locations in India, viz., Mumbai, New Delhi, Bangalore & Chennai, BIRD has been advising clients from India and across the globe since the last 35 years.
Find out more about BIRD

------------------------------------------------------------------------------------------------------

eTech Group @ IMRB As technology evolves and creates new opportunities, barriers to progress continue to arise. Some problems are technical, economic or policy-related, while the hardest combine all three aspects in any country. It is the continuous link with the industry and constant monitoring that has given us capabilities of understanding the movement of technologies markets. The eTech Group @ IMRB constantly monitors technology trends in IT, Internet, Telecom and Convergence Space helping Indian and International companies alike. It also has a partnership with Yankee Group USA to representing the Indian market.
Find out more about eTech Group

------------------------------------------------------------------------------------------------------

Social and Rural Research Institute (SRI) specializes in social research and in conducting research on emerging rural markets. It has staff with special expertise in conducting Knowledge, Attitudes & Practice (KAP), Studies on health and sanitation, water, environment and other fields, in India as well as internationally.
Find out more about SRI

------------------------------------------------------------------------------------------------------

Abacus Market Analytics: Data Processing House to the Established in 2001, Abacus Market Analytics unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical analysis, database management & updation, software development & testing.

Abacus Data Processing (DP), a part of Abacus Market analytics, offers similar service to international clients. DP’s Clients include Millword Brown across Asia Pacific, Africa and Australasia, Kantar Operations in UK, BMRB International in UK, AMRB in the Middle East and N Africa, RI in Asia Pacific & the Brand Survey Company in S Africa.

In the days ahead, the key business development areas identified include:

• Advanced analytics
• Advanced statistical services
• Modeling and trend analyses
• Database creation and management
• Data mining
• Scripting
• Data interpretation and reporting

Abacus Market Analytics is headed by Sunil Bakshi, Sr Vice President
Find out more the about Abacus