Kantar IMRB team has a rich experience in doing different studies across a broad range of the chemical/petrochemical products
Overview of the chemicals sector in India
The chemical industry is one of the oldest and most diversified industrial sectors in India. The industry plays a significant role in the overall economic development of a country.
The domestic chemical industry contributes about three per cent to the India’s Gross Domestic Product (GDP). The total industry size is estimated to be close to USD of thirty five billion, and accounts for about fifteen per cent in the general Index of Industrial Production (IIP). The industry accounts for about fifteen per cent and ten percent of the total exports and total imports respectively. Although India ranks twelfth in the world and third in Asia for production of chemicals by volume yet the per capita consumption of products is about one tenth of the world average.
In the last fifteen years, the Indian chemical industry has transformed from being just a basic chemical producer to producer of innovative products. Continuous investments in R&D have enabled the industry to register significant growth in the knowledge sector. Knowledge sector comprises of specialty chemicals, fine chemicals and pharmaceuticals.
Kantar IMRB team has expertise in carrying out customized studies specifically targeted towards meeting marketing needs. The team has rich experience in doing different studies cross a broad range of the chemical/petrochemical products