Kantar IMRB can support a variety of research and information needs in Education and Training sector

Kantar IMRB has a dedicated professional team that can meet your needs in understanding the different stakeholder groups and market segments in this exciting sector. Having extensively researched sectors like K-12, Higher Education (Graduate / Post Graduate education / Doctoral), Retail & Corporate Training, Educational Materials, Online education & e-learning, CBTs etc. IMRB can work with you to help unravel the elements of business success in your stream of interest.


Kantar IMRB can support any information needs covering market opportunity assessment, feasibility studies, branding, new product or service concept acceptance, product / tool testing, segmentation, pricing assessment, satisfaction and improvement analysis or any other specific requirement.

Research Coverage in Education Domain

The Industry and Market

  • Education Infrastructure analysis
  • School / Collegiate Education
  • Institutional Positioning / Ranking
  • Talent Pool Evaluation

Higher Education

  • Technical / Engineering
  • Medical
  • Financial
  • Information Technology

Education Types

  • Formal
  • Non Formal
  • Vocational Education

Levels of Education & Training

  • K-12
  • Corporate Training
  • Higher education

Entering and investing in India

Finishing skills and Professional Training

  • English
  • Soft skills
  • Competitive Examinations
  • Career Aspirations
  • Organizational Training
  • Teacher re-skilling
  • Technical training

Education Materials

  • Text Books, Guides, Workbooks
  • New Technology Tools
  • Learning and teaching devices
  • Classroom technologies

Delivery Modes

  • Direct
  • Distance
  • Tech based Delivery

Regulatory Issues

Our clients

  • AIMA
  • Aptech
  • Barry Wehmiller
  • British Council
  • DeVry Inc.
  • Educomp
  • Ernst & Young
  • First Computers
  • Harcourt
  • Hughes Networks