Kantar IMRB offers research and consultancy services for residential and commercial real estate, and for the building materials sector
The construction sector in India has grown at a tremendous pace. The emergence of newer segments in the economy like hospitality, retail, entertainment, education etc. have largely contributed to the growth. Apart from this, the phenomenal development of IT industries has boosted the construction of high rise buildings, industry parks and SEZs. Not only the construction sector has grown during the period, but construction methods have become more organized with introduction of newer technologies and machinery; many new building materials have been introduced in the market targeting interior and exterior applications. This period has also seen the entry of big corporates into the construction sector.
Kantar IMRB’s research and consultancy work in the Construction Sector covers:
Kantar IMRB’s research and consultancy work in Building Materials Sector covers: