An approach to creative problem solving, LIVELABS is an innovation practice housed within Kantar IMRB.

At LIVELABS, diverse minds come together to solve business problems with a unique creative approach. The story gets a new beginning. The status-quo is disrupted. New ideas are born.

LIVELABS are a group of unsettlers, with a method to their madness. Some designers, some architects, some engineers, some psychologists, and some pure thinkers & tinkerers, who are on an uninhibited journey to breathe innovations from insights and turn them into strategic solutions that help businesses navigate through the unknown future.

LIVELABS helps discover white-space opportunities to create innovative products and experiences which have never been pondered upon before. They are passionate about finding real solutions for real problems, to make a difference for whom it is being made.

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