Kantar IMRB’s reports have consistently set the bar for producing quality research on the media industry. Shedding light on changes in consumer behaviour, tracking their spending habits, and providing insights into their content consumption patterns, these reports have proved integral to decision-making, both for marketers/advertisers/media planners as well as content producers and media houses.
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Smartphone Report
Stay updated with the consumer mobile trends and media consumption habits and understand the role of mobile as an influencer in the consumer’s path-to-purchase.
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Feature Phone Report
Study the evolving nature of the feature phone consumer, by understanding their usage and behaviour
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CTOPS Panel
Strong panel of IT decision makers from Large businesses called CTOPS. Designed to deliver rich insights from Decision makers of IT, in existence since 2009
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Kantar Worldpanel
Country’s largest syndicated consumer panel with 81,200 sample homes delivering deep understanding and insights on consumer behaviour.
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Health Pulse
A syndicated Customer Satisfaction and Loyalty study in the Health Insurance sector.
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The Personal Care Diary
A handy guide to understand the Personal Care Regimen of the Average Urban Consumer.
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HomeMakers’ Bioscope
A decision support system for a comprehensive understanding of the most targeted, sought after TG – HomeMakers.
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TGI Contact & Re-contact
Your chance to leverage the TGI studies and get customised solutions for your business queries.
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Target Group Index (TGI)
The who, why and how: your one stop solution to address your business needs surrounding your category and consumers.
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ITOPS
Annual Indian IT market tracker that estimates the market size & demand for various IT products including Desktop, notebooks, tablets, smartphones, servers, storage devices, and software licenses.
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STAR
Providing a 360 degree view of the Small Town and Rural consumers through an exhaustive quantitative survey.
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National Food Survey
The first-of-its-kind syndicated consumption audit to represent how India eats and drinks in its major cities
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KidScan
A ready reckoner on the new generation kids that unearths the mindshare of this potential market.
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Wallet Monitor
Ever wondered how your category competes and fares against others with respect to your customer’s share of wallet? Let us monitor the wallet through Kantar IMRB’s Wallet Monitor – The Urban Indian Household’s Wallet Audit.
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