Kantar IMRB offers an extensive range of market research to clients in the healthcare, pharmaceutical, healthcare delivery, medical equipment and diagnostic sectors.
The Indian healthcare industry has experienced rapid growth in the last 5-8 years. The healthcare marketers support is significant as India faces challenges in increasing bed availability, improving doctor to people ratio, expansion of secondary and tertiary care to B & C class towns, addressing the needs of the elderly with rising life expectancy, developing medical tourism, lifestyle ailments, and growth of insurance sector. The targets are quite high; for instance, to meet the WHO recommended level of beds, India would need an additional 2 million beds within the next 10 years! Hence, the support products and services in the pharmaceutical, medical equipment, medical consumables and health care delivery space (hospitals, diagnostic centres, and clinics) will have an ever increasing role as the healthcare industry addresses the medical needs India’s billion plus people.
Kantar IMRB offers an extensive range of market research to clients in the healthcare, pharmaceutical, healthcare delivery, medical equipment and diagnostic sectors. This includes full service marketing research employing qualitative & quantitative methods as well as desk research.
Kantar IMRB has researchers working exclusively in the sector with an excellent grasp of the industry and sub-sectors. They have the requisite qualifications and experience to offer information solutions and insights to service all therapeutic categories, healthcare service providers, healthcare consumers/patients, medical equipment and consumables.
Pharmaceuticals / OTC Healthcare
