Market Update: The latest edition of FMCG Pulse now available

India is a plethora of colours, a dance of tastes and a blend of fragrances! Every state in India is unique and delving into each thread that makes the Indian fabric so rich and sophisticated is like counting the grains of sand on the beach. Yet, there is a lot we can learn as marketers, primarily interested in people, their tastes and their choices, by looking at some macro differences and trends that make the various regions of India as they are. In this section, we will explore in brief the Southern Zone and what makes it the centre of attraction for many of us.