Media & Panel Group

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Media & Panel Group

Media and Panel is an independent, specialist unit of IMRB International, incorporated in 1992. MPG handles different kinds of research both syndicated and customized. MPG has 4 different verticals:

Consumer Panel (MarketPulse)
Retail Unit
Media Unit
Mindtech Software and Systems

MarketPulse is country’s largest syndicated consumer panel with 75,000 sample homes delivering deep understanding and insights on consumer behavior. IMRB provides specialist, tailored solutions to the marketers through advance analytics and drill downs.

Retail Unit works on a concept of integrated research based consultancy. IMRB Retail aims to leverage the expertise on consumer behavior and create an offer that spans every stage of the retailer-manufacturer-shopper engagement.

MPG is home to the largest dedicated media research unit in the country. The media unit is a part of Kantar Media Research (KMR), offering customized and syndicated studies across print, television, radio, and out of home categories. It has to its credit the Target Group Index (TGI), a global survey from KMR involving 60 countries and is India’s only single source survey.

MindTech Systems is the unit within MPG which supports the in-house software needs. Besides in-house software MindTech licenses its proprietary software and takes up client sponsored developmental projects. MPG currently operates out of Mumbai, Pune, Delhi, Kolkata, Bangalore and Chennai.

Media

The Media Division

The Media Division is the only specialist media research group in the country, set up as early as 1990. It has more than 80 man years of media research experience. We take pride in being the pioneers of Media Industry Gold Standards viz. Television Audience Measurement (TAM), National Readership Survey (NRS), Target Group Index (TGI), Radio Audience Measurement (RAM), Web Audience Measurement (WAM).

The most comprehensive media expertise anywhere

At IMRB Media unit, we conduct all types of researches across all types of media viz.

Print
Cinema
Digital

Radio
Multimedia

Outdoor
Social Media

Panel

IMRB International has been running consumer panel based studies since 1974. The panel team consists of 60 highly trained & experienced researchers/analysts with approx 1200 field staff working on the job. IMRB has setup panels in neighboring Sri Lanka and Bangladesh besides India. The panel team has experience in setting up syndicated and customized panels in various sectors such as FMCG, Finance and Telecom.

Our syndicated offers are:

Retail

Retail
India is amongst the fastest growing and the most attractive retail destinations in the world. According to IMRB’s WalletMonitor (a study representative of Urban India, mapping household expenditure by expenditure heads) while Monthly Household Income has been growing at 10% CAGR, Monthly Household Expenditure has been increasing by 17% CAGR. It is this trend of growing incomes and even faster growth in consumer spending along with its large young population that makes India a strong long term bet for Indian and Global Retailers and Brands.

While the market is lucrative, the competitive and environmental challenges faced by Modern Retailers and Brand Marketers are several. IMRB / Retail is a specialist consulting practice of IMRB International to help you develop and measure your retail planning and activation programmes. Our unique suite of products and services have been used by clients across a wide cross-section of sectors.