Kantar IMRB studies in the engineering sector covers a wide variety of objectives like demand assessment, product acceptance, buyer behaviour, customer segmentation and product testing.

The Auto component & Ancillary sector ably supports the need of the Indian and many well known global automotive players. The Indian automobile industry has an installed capacity of over 15 mn vehicles. Thriving on this strong OEM base, the ancillary industry is valued at USD19 bn and is growing at 17% CAGR over the last few years. The market for auto components can be broadly split into:

  • OEM demand ~ 55%,
  • Replacement demand ~ 30%,
  • Exports ~ 15%

IMRB has studied extensively the aftermarket of various automotive products, covering issues such as market size, brand share, buying behavior, spurious market and counterfeit presence, channel dynamics, quality of customer service etc.
Some of the automotive products studied include brakes & brake parts, air-conditioners, automotive safety glass, tyres (all vehicles), automotive instrumentation, a range of electrical parts, auto batteries, lubricants, fuel injection systems etc.