Kantar IMRB is well placed to serve the different market research needs of the real estate sector. Towards this end, we have set up ESTATE.


  • Catchment area studies for Customer Profiling
  • Project Concept evaluation
  • Project launches and market entry studies
  • Pricing studies to arrive at optimal pricing solutions
  • Studies to identify Triggers and Barriers
  • Segmentation studies as per client requirements
  • Understanding Customer Preferences for facilities within & outside the apartment
  • Understanding the lifestyle and media habits
  • Studies on attitude and behaviour on real estate products and services