Case Study

Awareness & perception of IT service providers

Awareness & perception of IT service providers: A quantitative study conducted with IT heads, LOB heads and Business heads (MD, CEOs, Chairman, etc) of enterprise businesses that have at least 1000 employees in India. The interview is conducted in two phases and each of the phases involves a 60 min long interview with these key decision makers
Media Habits: A mix of qualitative and quantitative study conducted with key business decision makers (includes IT heads, LOB Heads and business Heads) to understand their media consumption behaviour