Case Study

Qualitative services for Business News Channels

What we delivered

  • Profiles of Business News Channel Viewers
  • Needs From A Business News Channel
  • Role That Existing Brands Play In Fulfilling Needs
  • Identifying opportunities for client to enhance, differentiate, and build relevance

We used the Slice Of Life technique to spend the market Opening Bell and Closing Bell hours with the respondent, to see how his needs from the channel vary at these different parts of the day, and how his surfing behavior was