Case Study

Understating Kids’ TV entertainment space

  • Rationale
    • Establishing a second line Kids’ channel for a leading entertainment network

  • As in the GEC space, successful programmes were being driven by either

    • Empathy factor(Eg. Nobita in Doraemon)
    • Hero archetype(Eg. Bheem in Chota Bheem)
    • Comedy (Eg. Motu Patlu)
      • None of these needs were being met by the channel which the client wanted to establish as the second rung channel in the Kids’ cluster

  • Client application of the research

    • Introduced a Hero archetype series on the second rung channel which seems to have clicked well so far