Advertising pre testing

Advertising pre testing using IMRB’s in house model, Spotlight which has been specially developed to measure Emotions and provide actionable diagnostics.

Advertising pre testing using IMRB’s in house model, Spotlight which has been specially developed to measure Emotions and provide actionable diagnostics.
Spotlight can be used for multi media campaigns; for TV commercials, for print as well as for digital ads, and there is a special model for testing commercials for kids.
Spotlight is a mix of short, sensitive quantitative questioning complemented by qualitative to provide more in depth diagnostics and can be turned around efficiently either face –to-face or online.