Feature Phone Report

Target group


Small town and Metros

Sample size


The Feature Phone Usage and Behaviour Report studies the evolving nature of the feature phone consumer, by understanding their usage and behaviour. These insights are published in a series of industry reports with the objective of:

  • Understanding the efficacy of Mobile as a marketing medium
  • Enable all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits
  • Evaluate the role of mobile advertising as an influencer in the consumer path to purchase
  • Provide access to global best practices and technologies in the space of mobile usage and measurement