Feature Phone Report

The Feature Phone Usage and Behaviour Report studies the evolving nature of the feature phone consumer, by understanding their usage and behaviour. These insights are published in a series of industry reports with the objective of:

• Understanding the efficacy of Mobile as a marketing medium
• Enable all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits
• Evaluate the role of mobile advertising as an influencer in the consumer path to purchase
• Provide access to global best practices and technologies in the space of mobile usage and measurement