HomeMakers’ Bioscope
Target group
SEC ABC Housewives above 25 years of age.
Coverage
All India Urban
Sample size
Around 36,000
HomeMakers Bioscope is a marketers’ guide in understanding homemakers’ demographic profile, brand usage, psychographic profile, media habits, purchase habits, spends etc.
Homemakers Bioscope provides comprehensive information on 100+ product categories encompassing usage, frequency of usage and brands. In addition it also captures exhaustive profiling information on media, demographics, lifestyle, attitude, beliefs and values
This would be of use while doing the communication planning, segmentation, market entry & expansion strategy and understanding the retail landscape.
Launched in 2008, this study is now an annual feature.