Target group

Individuals and Households across all SECs


85 + cities in Urban India, 20 + states covering 1300+ villages in Rural India

Sample size

Urban India – 60,000 + Households and 1, 20,000+ Individuals

Rural India - 15,000 Households and 15,000 Individuals

I-Cube is the longest study on the Indian internet market and is recognised by the Industry/Association - Internet and Marketing Association of India (IAMAI).

This study for the Internet category covers information on Market Size, Penetration and Adoption of Internet and Internet Usage Behaviour. It understands the key challenges and drivers for usage as well as identifies future growth drivers.

It is extensively used by the Industry, Media and Government for planning Internet related Business Expansion.

I-Cube offers a bouquet of syndicated reports that can benefit different segments. These are - Home Segment Urban Report, Home Segment Rural Report, Broadband Report, Mom & Kids on Internet Report, Digital Commerce Report, Online Entertainment Report, Social Media Report, and Mobile Internet Report. Initiated in 1998, I-cube is currently in its 19th year.