Demystifying the enigma of Indian IT industry since 1996


  • One of the longest Study on Indian IT Market Offers market sizing & usage insights since 1996
  • Only demand Side study on Indian IT space Data is collected after ‘Last Mile’, there by capturing both the market as well as consumer sentiments
  • A holistic 360 degree view of IT among the consumers Covers both the Hardware as well as Software products present with the consumers
  • Largest Coverage – Covers both the Urban as well as Rural India Till 2015, ITOPS Covers 88 cities across the 21 telecom circles of India except J&K
  • Widest Sample Coverage Covers 10,000 Establishment and 60,000 Households
  • Recognized by Industry as well as Manufacturer Association of Information Technology (MAIT)

Business Challenge that it addresses

  • Gauge the market Size for Household Computing Products, Internet connection and Individual IT devices
  • Market sizing for the establishment segment in India
  • Understanding the adoption and usage of technology products in households and Establishments
  • With a huge sample size of more than 120000 individuals, any usage insights and future predictions can be given at very minute level


  • Accurate insights backed by robust data
  • Continuous & Holistic Support
  • Customization to meet needs
  • Representative Sample
    • HH Coverage : Urban (60,000+ HH), Rural (15,000 HH)
    • Individual Coverage : Urban (1,20,000+), Rural (15000)

  • Robust sampling with India wise coverage

  • Drill down available at the granular level