ITOPS
Demystifying the enigma of Indian IT industry since 1996
About ITOPS
- One of the longest Study on Indian IT Market
Offers market sizing & usage insights since 1996
- Only demand Side study on Indian IT space
Data is collected after ‘Last Mile’, there by capturing both the market as well as consumer sentiments
- A holistic 360 degree view of IT among the consumers
Covers both the Hardware as well as Software products present with the consumers
- Largest Coverage – Covers both the Urban as well as Rural India
Till 2015, ITOPS Covers 88 cities across the 21 telecom circles of India except J&K
- Widest Sample Coverage
Covers 10,000 Establishment and 60,000 Households
- Recognized by Industry as well as Manufacturer Association of Information Technology (MAIT)
Business Challenge that it addresses
- Gauge the market Size for Household Computing Products, Internet connection and Individual IT devices
- Market sizing for the establishment segment in India
- Understanding the adoption and usage of technology products in households and Establishments
- With a huge sample size of more than 120000 individuals, any usage insights and future predictions can be given at very minute level
Benefits