Target group

SEC ABC kids in the age group of 5-14 years


Fourteen markets pan India covering each zone

Sample size

2,500 kids and their parents

The study provides a 360 degree insight in to the psyche, behavior and consumption pattern of new generation kids.

It details out a day in the life of kids, their product and brand usage, media consumption, interaction with technology and money. The information areas delve deeper in to their demographic and psychographic profile to understand who the core consumers in the kids’ domain are.

This study will enable you to target and segment kids and their parents to appeal to them with the right products.

The data collection involves face to face interviews with the kids as well as the parents to understand major investment hubs for their kids. It also has a creative slam book for understanding brands.

Launched in 2009, the study has been conducted periodically ever since.