National Food Survey
Target group
SEC AB Individuals in the age band of 12-55 years
Coverage
Top eight metros (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and Lucknow)
Sample size
Over 14,000
The study provides comprehensive information on Share of Stomach of all items of Food & Beverages among the consuming class in the top 8 markets and also enables identification of changes in consumption across seasons & over time.
The information captured in the study includes share of consumption of all F&B items – branded & unbranded; in home: out of home, special module on eating places & restaurants and the 4 Ws for all occasions: Where? When? With whom? With what?
This study will enable you to understand categories that compete & complement yours and identify opportunities in the F&B space.
The data is captured through state-of-the art technology mobile app placed for a day on consumers’ smartphones resulting in a rich database of 95,000 consumption occasions.
Initiated in 1992, each round of NFS has adapted to categories of growing importance and capturing consumer trends across the changing landscape of Food and Beverage consumption in the country.