Target group


All India Urban

Sample size

Around 30,000

1 out of 3 Internet user in India is a digital commerce shopper. What categories do they buy in most? How much do they spend? How often do they spend? Where do they buy from?

Prospect decodes the online purchase behaviour of e-commerce buyers. It answers the questions most important to online businesses about their customers. It helps them understand the broader e-commerce market, examine details of online purchase behaviour, and profiles the online customer by age, gender, geography, spending volume and spend frequency.