Smartphone Report

The Smartphone Usage and Behaviour Report seeks to provide regular insights on mobile usage in India. It studies the evolving nature of the smartphone consumer, by understanding their mobile usage and behaviour. The findings of this study are derived using a combination of Mobi Trak—our proprietary metering technology that measures smartphone usage behaviour—and face-to-face interviews to understand consumer profiles for smartphone users.

• Understanding the efficacy of Mobile as a marketing medium
• Enable all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits
• Evaluate the role of mobile advertising as an influencer in the consumer path to purchase
• Provide access to global best practices and technologies in the space of mobile usage and measurement

The findings of this study were derived using a combination of Mobi Trak—our proprietary metering technology that measures smartphone usage behaviour—and face-to-face interviews to understand consumer profiles for smartphone users.