The Personal Care Diary

Target group

SEC ABC Individuals in the age band of 15-55 years


All India Urban

Sample size

Around 7,000

The study unravels the regime followed by individuals while using personal care products. The survey captures personal care categories used, the time of the day when it is used and the order in which the categories are used.

This provides marketers a unique opportunity to understand whether there are differences in personal care regimen by gender, skin type,etc. and identify white spaces for positioning and communication.

Launched in 2015, this study is planned to be conducted periodically to capture the changing aspects of grooming and personal care.