Wallet Monitor

Target group

SEC ABC Housewives 25+ years assisted by the male members
for relevant categories.


All India Urban

Sample size

Around 30,000

Wallet monitor survey is designed to provide you an in-depth understanding of consumer spending patterns, and also insights into the emerging market
segments in terms of expenditure patterns across India. The study tracks household’s spending priorities over time and hence serves as a strategic marketing tool to decode the consumer’s consumption priorities.

This pan India study will help you understand the consumer’s expenditure pie and the pieces which constitute it. Explore how seemingly unrelated categories compete with each other as consumer rations his expenses and savings.

Launched in 2008, this study is now an annual feature.