Positioning Research Metaspaces

Proprietary methodology by PQR using the power of metaphors to decode consumer needs and identify distinct positioning spaces. A technique designed to provide positioning and communication cues by harnessing the power of metaphors. Through harnessing the power of visual metaphors, Metaspaces facilitates articulation beyond linguistics
It helps express fragmented dimensions
Uncovers hidden feelings that rational thought may not allow to articulate
It provides a comprehensive picture by dimensionalizing each facet
Allows ‘self generated’ ‘synthesis of fragmented knowledge’. It is a highly engaging exercise and allows consumers to explore each facet to discover new meaning and thought