Product Encounter Session (PES) is a dialogue with consumers to understand their product sensorial experiences where the focus is on the Product Truth. PES is one particular application of the ‘Encounter Sessions’ idea - encounter sessions create a platform for the brand / product custodian to enter into a dialogue with consumers about a range of business-relevant issues. The power of PES is in:
- Enabling consumers to build the sensorial and emotional canvas of the product
- Capturing the cultural and linguistic nuances of the taste experience
- Facilitating the search for the unbiased product truth