Qualitative research offerings-old

PQR is the first qualitative research unit in India… a powerhouse of creativity, empathy and credibility. More than 65 qualitative trained researchers with a cumulative experience of 600 plus work years - bringing together marketing, advertising, pyschology, sociology and human resources disciplines together.
Offer strong intergration within the qualitative research process, with the quantitative teams and with panel of experts like semiotician, sociologist etc
At PQR we provide our clients with a full service offering of qualitative research:
*Consumer insights translated into marketing action and recommendations
*Drawing on learning’s from ethnography, psychology and anthropology
*Specialized, validated toolkit
We cover the entire gamut of research methodologies:
*Usage & Attitude studies
*Consumer segmentation research
*Brand Equity and Diagnostic studies
*Image and Positioning Research
*Product & Pack Testing
*Product/Communication Ad/Concept Testing