Shopper research helps clients understand what shoppers think and believe (attitudes) and what they do prestore and instore (behaviours), so we can tailor activities & programs to suit various shopper types on differing shopping trips for different things and reasons (occasions).
Shopper research has helped understand which existing shopper behaviours to leverage, where and how you need to interrupt habitual behaviours, and where you need to create new behaviours. Shopper CPS typically encompasses the full shopper journey from pre-store to in-depth diagnostics of instore shopper understanding. The most impactful understanding that clients regard us for is specifically actionable implications for shopper based communication vis POSM pointers like ‘power claims’, power visuals & merchandise layout among other research insights for category and shelf layouts.