How do you survive in a constantly evolving market, where the rules of the game are never the same, where newer and tougher challenges are the norm rather than the exception? How do you stand out from the clutter? For the answer, read on.
In the banking, financial services, and insurance sectors, change is constant. Customers have greater expectations and substantially less loyalty, products are increasingly more complex, delivery channels are constantly evolving, the regulatory framework is stringent and competitive pressures are amplified. Financial service providers must navigate these hurdles while ensuring that their products capture consumer consciousness and improve business advancement.
This dynamic and mutating environment demands in-depth knowledge of consumer insights and the effective translation of these insights into fruitful action. A clear understanding of emerging trends in technology and the effect of consumer attitudes on the adoption of new products and services is equally essential. Here, at Kantar IMRB, we work to deliver just that.
We partner with banks, AMCs, credit card companies, NBFCs, insurance companies, MFIs and other financial service providers to deliver a range of customized research solutions that are comprehensive and brand-integrated, and combine deep industry expertise and experience with proprietary quantitative and qualitative tools in order to optimise the customer experience and deliver business growth.
Kantar IMRB also has a specialized unit, ‘Asset’, which caters exclusively to the specialized research needs of the banking, financial services, and insurance sectors. Asset provides wide-ranging research solutions to a host of leading Indian and multinational companies in these sectors. It has conducted extensive research on a wide range of financial products across different studies and assignments in banking, insurance, mutual funds, credit cards, and loans.
Small Business Banking
A pan-India customer satisfaction study in the life insurance segment