B2B & Industrial, the Business & Industrial Research arm of IMRB provides market research and consulting services to B2B and industrial markets.

At the macro level, B2B & INDUSTRIAL offers services covering industry trends, the regulatory environment, economic scenarios, international trade and market overviews.

At the micro level, B2B & INDUSTRIAL offers services that help clients throughout the life cycle of a product, right from product development to the market launch to ensuring product success

  • Product positioning
  • Market segmentation
  • Channel perception
  • Market sizing
  • Pricing
  • Distribution strategy
  • Product development assistance
  • Product testing
  • Market forecasting
  • Partner identification
  • Business relationship check
  • Business/industry overview
  • Market diagnostics
  • Corporate image
  • Competitive intelligence

Apart from several syndicated studies, B2B & INDUSTRIAL offers research services in order to meet specific client requirements. While researching buyers, users, influencers, installers, traders, marketers, importers, exporters and manufacturers of the product, B2B & INDUSTRIAL maintains a global perspective of the market situation.