Reframe - Story Searching - Opportunity Scanning - Building Ideas - Framing Solutions

Reframe

It starts with asking the right questions.
By changing how the question is framed, we change the range of possible solutions. Looking at a problem from different perspectives, becomes the critical first step in the journey to creating meaningful innovations

Story Searching

People usually never know what they want. But they have lots of stories to share. Stories are how people communicate. As design researchers, we search for these powerful living truths by studying users within their context and immersing ourselves in their routines. Once we have established an empathetic connection with the user, we can identify the patterns and cues that will help us conceptualize new ideas. These are the patterns and cues that we scan while looking for future opportunities.

Opportunity Scanning

Opportunities always exist. Using multiple lenses to look at the consumer data reveals newer spaces.
A combination of frameworks, clustering and laddering techniques help organize our thinking and bring clarity to problem solving. Our workshops are always collaborative with diverse stakeholders coming together. As multiple perspectives collide, new opportunities start to emerge.

Building Ideas

A combination of frameworks, clustering and laddering techniques help organize our thinking and bring clarity to problem solving. Our workshops are always collaborative with
diverse stakeholders coming together. As multiple perspectives collide, new opportunities start to emerge.
We use customized tools and techniques to harness the power of multidisciplinary thinking, opening the door to radical new ideas. The chosen ideas and shortlisted concepts are given tangible shape and form to help bring them alive using a range of prototyping techniques.

Framing Solutions

Delivering a branded customer experience will yield more returns in the long run and allow your customers to share stories and experiences with others. Give them a reason to tell your story.
Our solutions are framed so they deliver meaningful value for the end user and are aligned to the clients larger strategic objectives.