Kantar Worldpanel is the expert in shopper behaviour. Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally. Kantar Worldpanel India tracks monthly FMCG purchases of 81200 Indian homes thus giving for India an understanding of changing FMCG purchase dynamics. Kantar Worldpanel tracks 97 categories across Food & Beverages, Personal Care and Home Care.

Key pointers:

• 81200 households covering 131 Urban towns & 687 Rural villages
• All India coverage excepting J&K, off-shore islands, north east (Guwahati covered)
• Data reported for the Universe at the level of:
• Geographic units: All India Urban, All India Rural, Zones, States, Individual towns for 10 Lac + population towns, Town Population Class, Village Population Class
• SEC: A, B, C & D/E
• Data is extrapolated to the total India population based on
• States X Town class (Pop strata) X SEC X Age of HW in Urban
• States X Village class (Pop strata) X SEC X Age of HW in Rural
• Demographically representative sample
• Monthly data reporting
• Respondent is Housewife (main decision maker in the household)

What consumer measures can we report?

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These are organised into seven capabilities:

Key pointers:

• Market dynamics - Understand consumer and shopper behaviour in your market
• Media Boost - the return of your media investment.
• Segmentation Target - your most valuable market segments.
• Pricing & Promotions - Define the right level for pricing and promotions.
• Innovation - Launch successful products.
• Consumer & Shopper Attitudes - Uncover the why behind the what.
• Shopper & Retail - Optimise the consumer path to purchase.
• We adapt to your needs - Off-the-shelf or tailor made, we provide you with the best solutions for your brand.
• Measure through Core Tracking data - real consumer behaviour monitored on a continuous basis
• Explain through Consumer Behaviour - a complete suite of off-the-rack consumer behaviour analysis to provide you with meaningful insights.
• Advise through Business Solutions - a fully bespoke solutions portfolio to support your most strategic decisions.

To learn more about how we can help you find opportunities for growth, please contact our experts.