We offer a unique suite of products and services that aid client decision-making across different points of time, at various decision stages.
The core services that we offer:
Develop communication for specific locations
A combination of geo demographic coding, consumer interviews in quantitative and qualitative forums and retail landscape mapping though extensive ‘walking the street’ exercises, retailer interviews and expert opinions in catchments of potential cities/towns .locations
Consumers in India today shop across many channels— traditional stores, markets, modern retail, the Internet, and even on the mobile.
Marketers and retailers need to provide dynamic, engaging experiences at whichever touch-point the shopper chooses to engage - to hold shopper attention and build long term relationships
ShopScan – Video Analytics software
High quality content analysis and coding of video feeds, through our specialized software
RFID Tracking & Hand-held Scanners
Non-intrusive shopper tracking through the store – route, time spent, hot/cold spots and shopper interactions in-store
Win@shelf - Shopper Decision Tree
Decode how shoppers ‘shop’ the category? Which attributes are important; which are tradeable? For invaluable inputs on Shopper Understanding, Category Management, Shelving & Merchandising and In-Store Activations
What we offer
Actionable insights across the P2P (Path to Purchase) based on an in-depth analysis of the shopping journey. Solutions range across:
A multi-pronged approach using observational and interrogative, quantitative and qualitative methods with strong technological backing for efficient data collection and in depth insights
An evaluation of store performance – for ensuring better deliveries at the consumer purchase point
An index for measuring the all-encompassing ‘Customer Experience’ - a holistic evaluation of customer experiences with the retailer, across touchpoints.
What we offer:
Today’s consumer is more connected than ever before and empowered like never before!
She not only seeks information online but also proffers opinions; and aided and abetted by social media, she is always ‘ON”!
What we offer
A comprehensive decoding of the Digital Shopper Profile and her Digital P2P (Path to Purchase)