Market Sense is a more specialized process of conducting multi-country researches.

The process was developed to bring to light the cultural similarities and dissimilarities across the various markets under focus. Apart from developing an in-depth understanding of each market, a cross-market matrix is developed, to understand:

  • A rich socio-cultural understanding of more than 25 countries around the world, with the resident, market-specific learnings – Be it the local brands, local customs, palate specific learnings, as well as alignment with global trends.
  • An outsider’s perspective and hence, a ‘big-picture’ view of what brings certain markets together - climate, taste palate, historical evolution etc.
  • Local tie-ups with markets - both for cultural understanding of the markets and to aid logistics of research.
  • A set of Qualitative research tools that have been validated/used across markets.