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Qualitative

Home> Services> Qualitative
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With its unimpeachable reputation as a pioneer, Qualitative continues to shape the future of qualitative research.

Kantar IMRB Qualitative has always placed a strong emphasis on getting the best possible inputs and expertise, and this is evidenced by our formidable team of specialist Qualitative researchers, whose diverse fields of expertise (art, humanities, behavioral and physical sciences) as well as cultural backgrounds (international and local) have resulted in the foremost name in qualitative research, both in India and the world.

In addition, our integrated research approach draws from a variety of social sciences such as ethnography, psychology, and anthropology amongst others, with the result that Qualitative now possesses a comprehensive portfolio of tools that blend traditional methods with modern techniques from semiotics and Neuro-Linguistic Programming.

Coupled with our unparalleled expertise in communication, brand & product creation, as well as developmental and social issues, Qualitative is uniquely placed to offer an uncompromising, multidisciplinary exploration of consumer motivation and behaviour and provide high-quality insights into what guides it.

In early 2010, Qualitative launched Kantar IMRB Innovation Labs – an innovation consulting practice whose objective is to provide tangible, impactful, and disruptive business outcomes and innovation platforms for organizations. At the heart of its innovation philosophy is ‘Design Thinking’ – a unique problem-solving approach that combines the power of three critical skills – Empathy, Creativity, and Rationality – for business problem solving and strategy.

Qualitative’s most recent foray is called The Alternate Room – a place that provides a fresh, relevant, and sometimes, controversial perspective on brands, behavior, and trends.

Our aim is, as it has always been, to lead clients from insights to solutions.

Key Clients

Qualitative’s experience spans sectors, categories, companies and nations. Over the last 20 years, we have gained a loyal clientele, with 5 of our top 10 clients having been with Qualitative right from the beginning.

  • British American Tobacco
  • Unilever India
  • Glaxo SmithKline
  • TATA Group
  • Godrej Group
  • PepsiCo
  • ITC Group
  • Raymond Group
  • Mahindra & Mahindra

Beyond the shadow of Demonetisation

Demonetisation, the lingering threat of recession, protectionism rearing its head on an international level, increasing national pride – how will they impact the consumer?

KNOW MORE

Qualitative services for Business News Channels

For a business news channel, understanding the business of the news channel watcher

KNOW MORE

Insurance Provider: Consumer Walkthrough, Service Mapping and Benchmarking Process

Consumer Walkthrough and service mapping and benchmarking for a leading insurance provider

KNOW MORE
 

Beyond the shadow of Demonetisation

Demonetisation, the lingering threat of recession, protectionism rearing its head on an international level, increasing national pride – how will they impact the consumer?

KNOW MORE

Qualitative services for Business News Channels

For a business news channel, understanding the business of the news channel watcher

KNOW MORE

Insurance Provider: Consumer Walkthrough, Service Mapping and Benchmarking Process

Consumer Walkthrough and service mapping and benchmarking for a leading insurance provider

KNOW MORE
 

Beyond the shadow of Demonetisation

Demonetisation, the lingering threat of recession, protectionism rearing its head on an international level, increasing national pride – how will they impact the consumer?

KNOW MORE

Qualitative services for Business News Channels

For a business news channel, understanding the business of the news channel watcher

KNOW MORE

Insurance Provider: Consumer Walkthrough, Service Mapping and Benchmarking Process

Consumer Walkthrough and service mapping and benchmarking for a leading insurance provider

KNOW MORE
 

Qualitative offers solutions across various stages of brand development

​Key solutions include

  • Qualitative Research Offerings
  • Sensex - Sensorial research
  • Spectrum 360 - Communication / Concept Development and Testing
  • Shopper - CPS (Consumer Purchase & Shoppability)
  • Intuite - Brand Signature and Packaging
  • Metaspaces - positioning research
  • Product Encounter
  • Market Sense - Multi-country

Insurance Provider: Consumer Walkthrough, Service Mapping and Benchmarking Process

Consumer Walkthrough and service mapping and benchmarking for a leading insurance provider

KNOW MORE

Qualitative services for Business News Channels

For a business news channel, understanding the business of the news channel watcher

KNOW MORE

Beyond the shadow of Demonetisation

Demonetisation, the lingering threat of recession, protectionism rearing its head on an international level, increasing national pride – how will they impact the consumer?

KNOW MORE
 

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