At Qualitative, our clients are provided the full spectrum of Qualitative research services

​Key offerings:

  • Consumer insights translated into marketing action and recommendations
  • Drawing from social sciences such as ethnography, psychology, and anthropology
  • Specialized and validated toolkit

We cover the entire gamut of research methodologies:

  • Usage & Attitude studies
  • Consumer segmentation research
  • Brand Equity and Diagnostic studies
  • Image and Positioning Research
  • Product & Pack Testing
  • Product/Communication Ad/Concept Testing