From palate mapping to product and brand development to innovation in sensory experiences

​Sensory Research, or Sensex, is a discipline that covers the entire arc comprising cultural palate mapping to product & brand development to innovation in sensory experiences. As part of the product development journey, the Sensex focuses upon developing the key sensory equation of satisfaction and differentiation. It has proven to be critical in understanding core cultural palates and the evolving sensory needs of consumers. The process can also be employed to understand sensorial drivers in a category, possible innovation pathways, brand linkages and future scenarios of sensory evolution.