Scores is a tool that helps in evaluating store performance in order to improve deliveries at the consumer purchase point

Scores provides two methods of evaluation:

Store/brand health and diagnostics

  • Health metrics : To measure awareness, trials, conversions, repeat visits etc., both for individual stores and chains.
  • Diagnostics : To understand sources of awareness, extent of knowledge, triggers to visit, items shopped for, purchased at the store, perceptions on store experience on specific factors relating to products, display, prices, service, ambience etc

Shopper Satisfaction and Commitment

  • Customer Relationship Assessment : For evaluating service delivery in terms of processes, merchandise, price perceptions, billing, hygiene, display, navigation, share of spends etc. as well as intention to visit again and Net Promoter Score
  • Mystery Audits : To assess process delivery and shop assistants’ sales pitch and ability to up-sell vis-a-vis preset standards as well as in the competitive context