Kantar IMRB Auto specializes in automotive market intelligence and insights; catering exclusively to the consumer insight needs of the automotive industry

Kantar IMRB has a strong legacy of working with the best brands in this business and has partnered with them on many assignments in the following areas:

  • Understanding the competitive landscape
  • Estimating demand potential
  • Analysing customer behaviour & segments
  • Assessing stakeholder satisfaction & loyalty
  • New product development
  • Entry pricing inputs
  • Understanding maintenance/service & after-market issues
  • Pre & during sales behaviour - dealer & other support like vehicle finance
  • Shaping market strategies in the area of new markets, pricing, channel development, aftermarket, and communication in the era of traditional & new media
  • Benchmarking best practices across the value chain