IMRB|Auto is Kantar IMRB’s specialized automotive market intelligence and insights division; catering exclusively to the consumer insight needs of the automotive industry

  • We undertake an indigenous approach called “The Auto Think” – a process which enables IMRB|Auto to provide issue-based and sector-sensitive customized solutions to automotive clients. This involves the following critical stages, the starting points that enable us to recommend the best possible solutions to our clients:
    • Identifying key marketing issues of the client
    • Identifying the stage in product life cycle i.e. Pre-Development, Development, Pre-Launch, Launch & Post-Launch