FMCG

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The biggest names in the FMCG industry swear by us, not only because of our standing as the pioneers in FMCG research, but because we are integral to their brand strategy. From ideation to implementation, there is no one better than us.

IMRB partners several leading F&B marketers in India by researching consumers and trade to provide its clients with consumer, shopper and retail insights. IMRB offers a range of syndicated and customized research solutions in the foods and beverage sector.

Over the years, IMRB has conducted research for nearly all categories in the F&B sector including staples, cooking media, sauces, spices & condiments, health foods, beverages, cereals, dairy products, instant / RTE foods, biscuits, savouries, confectionery and chocolates.

Our Clients

  • Kellogg’s
  • Marico
  • Pepsi
  • Unilever
  • Yum
  • ITC
  • Britannia
  • Cadbury
  • GSK
  • Godrej
  • Heinz