IMRB partners several leading F&B marketers in India by researching consumers and trade to provide its clients with consumer, shopper and retail insights. IMRB offers a range of syndicated and customized research solutions in the foods and beverage sector.

Over the years, IMRB has conducted research for nearly all categories in the F&B sector including staples, cooking media, sauces, spices & condiments, health foods, beverages, cereals, dairy products, instant / RTE foods, biscuits, savouries, confectionery and chocolates.

Our Clients

• Kellogg’s
• Marico
• Pepsi
• Unilever
• Yum
• ITC
• Britannia
• Cadbury
• GSK
• Godrej
• Heinz

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  Wallet Monitor

  Ever wondered how your category competes and fares against others with respect to your customer’s…

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  The Personal Care Diary

  A handy guide to understand the Personal Care Regimen of the Average Urban Consumer.

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  Kantar Worldpanel

  Country’s largest syndicated consumer panel with 81,200 sample homes delivering deep…

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  National Food Survey

  The first-of-its-kind syndicated consumption audit to represent how India eats and drinks in its…

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  KidScan

  A ready reckoner on the new generation kids that unearths the mindshare of this potential market.

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Types of research done by Kantar IMRB in this sector include:

• Concept Development & Testing
• Communication Development & Testing
• Product Testing
• Packaging Evaluation
• Post Launch Evaluation
• Activation & Promotion Assessment
• Usage & Attitudes
• Segmentation
• Brand Health & Image
• Brand Equity
• Pricing