An industry going through constant upheavals, dealing with a fickle consumer and stringent regulations. How do you stand out? How do you create a unique identity for your brand? We’re here to help you.
The India telecom market ranks among the fastest growing industries in the country. The improvement in the standard of living and the development of infrastructure and connectivity are some of the main reasons for the significant growth of the telecom industry. The growth is expected to be more over the next few years.
The consumer of today puts his/her mobile phone to a number of uses, right from entertainment and communication to shopping and travel. We see a lot of convergence between urban and rural users in terms of how they engage with their phones. The only limiting factors appear to be affordability (smartphones as well as data/talk time) and stability of network.
According to the Department of Telecommunication of India (DoT), as on March 2015, India has 302.35 million internet connections. India has the world’s second-largest mobile phone user base with over 929.37 million users as of May 2012. It has the world’s second-largest Internet user-base with over 300 million as of June 2015